This training is held by an Innovation Games Qualified Instructor personally trained by Luke Hohmann.
This two-day, interactive course, based on the material in Luke Hohmann’s Innovation Games book, tackles the challenge of developing customer understanding by providing you with a fresh perspective on how to use a variety of games with your customers to develop the understanding that forms the foundation of innovation.You’ll find that if you use them, you’ll come to understand what your customers really want. You’ll have fun doing it. Perhaps more importantly, they’ll have fun doing it. Armed with this understanding, you’ll be able to create the breakthrough, innovative products that are the foundation of lasting success.
Areas where you can use Innovation Games:
- Discover what customers don’t like about your offerings
- Uncover unspoken needs and breakthrough opportunities
- Understand where your offerings fit into your customers’ operations
- Clarify exactly how and when customers will use your product or service
- Deliver the right new features, and make better strategy decisions
- Increase empathy for the customers’ experience within your organization
- Improve the effectiveness of the sales and service organizations
- Identify your most effective marketing messages and sellable features
Upon completing this course, participants will be able to use Innovation Games® in new product development and ongoing product development processes to collaboratively identify, shape and prioritize breakthrough products and services.
The Innovation Games training includes the most recent breakthrough finding of Gamestorming a book by Visual Thinking and Creative Thinking guru Dave Gray. Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? This course includes:
- Overcome conflict and increase engagement with team-oriented games
- Improve collaboration and communication with visual-thinking techniques
- Promote understanding by role playing customer and user experience
- Generate better ideas and more of them – faster than ever before
- Shorten meetings and make them more productive
- Stimulate and explore complex systems, interactions, and dynamics
- Identify a problem’s root cause and find the paths that point toward a solution
Topics
- Discussion of Innovation Games and Market Research
- Discussion of Gamestorming and creating an environment for creative thinking and innovation
- High-level planning, playing and post-processing of Games
- Review and shared discussion; helping participants plan their adoption of these techniques
- Facilitation and presentation skills
Target Audience
- Product managers
- Marketing managers
- Software engineers
- Project Managers
- Market research professionals
- Coaches and Facilitators
Learning Material
- Course Presentation
- A variety of handouts used to stimulate thinking and apply the materials
- Case studies
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